How society and media stereotypes impact players reading games?

There is an interesting post in the Brainer Gamer about "little pink and unicorn" games targeted at young teenage girls which carry suggestive themes that would likely to encourage self-absorbed consumerism and promote existing stereotypes about young teenage girls. Equally interesting to the post are the readers' comments. I describe below themes that emerge from their comments.

While majority of them felt the games are a concern (many even cited other problematic games for girls), there are opinions that run contrary - Girls like to dress-up anyway so what's the big deal. Furthermore, there are enough games out there that are inspiring and empowering girls. Have faith in parents' ability to teach their children to think critically and surround them with positive role-models, imagery, media, GAME!, books, etc. Girls are not easily duped. we must trust kids to make the right judgment.

Some readers are concerned that the games look harmless from the outside (aesthetics & packaging) and parents may not be aware of their content. Others feel that parents' ignorance could also be due that such games receive little coverage from media.

Finger pointing on who is to blame for the games? Blame the company. Blame the society and media for the gender stereotypes. Games is also another platform to extend male hegemony. There is a call for game developers to demonstrate high moral and exercise social responsibility by creating social responsible games for unexplored markets. Others are awed by the fact that technology has become so advance that we can summon any narrative and make games so incredibly focused on conveying an idea. Technology also allow us marketeers to attack on specific demographic.

Solution? Have female game designers. But having girls games only perpetuate the gender stereotypes, right? Then, have gender friendly games. Have strong female characters along side dominant male characters so that boys and girls can play along side each other.

What can I draw for my study from the comments? I think the comments on society and media stereotypes are most interesting. I wonder what kind of stereotypes exist in Granado Espada. How does society and media stereotypes impact what players read from games and the conversations they carry in and beyond games.